The winner and first runner up of Sahara Group’s #TheGreenestLoveofAll Instagram based mobile photo contest have emerged amid fresh commitment by the leading African energy and infrastructure conglomerate to sustain conversations around environmental protection.
The winner, Irene Ishengoma, a teacher at St Anne Marie Academy in Dar-Es-.Salaam, Tanzania submitted a compelling piece about community led re-forestation aptly titled “Together We Can Overcome Environmental Destruction.”
Temitope Otubusin a resident of Lagos, Nigeria came in second with an emotive submission titled “The Butterfly &The Eco-System”.
During a telephone interview, Ishengoma the winner who teaches at St Anne Marie Academy in Da-Es-Salaam enthused: “I am so excited. I really want to thank the Sahara Group for giving me this creative experience. I feel more connected to matters concerning my natural environment than I ever have before. I’m also looking forward to using my brand new phone to keep the conversation on climate action alive!”
Otubusin said the competition had inspired her to seek ways of championing the climate action cause through photography and advocacy. “I would like to commend Sahara Group for this initiative and believe that more private sector players, the government and civil society should also be part of this campaign. That is the only way we can deliver a sustainable and healthy environment to generations unborn,” she said.
Sahara Group harvested over 330 photos which were eventually shortlisted by top photographers to 10 of what were considered to be the most creative and thematically compelling entries. The top two pictures were selected after they garnered the most number of likes on @iamsaharagroup – Sahara Group’s Instagram platform – following a Vote by Liking contest which was open to members of the public.
The top 10 entries accumulated a combination of over 8,500 in likes and comments on the Sahara’s Instagram handle
Bethel Obioma, Head of Corporate Communications said: “We could never have anticipated the level of enthusiasm that greeted the competition. We received entries from different countries and the independent assessors commended the quality of the entries and the depth of the messages in the captions. Sahara Group is already exploring various initiatives to sustain global awareness and action. “
Obioma expressed delight at the unprecedented level of reach and engagement, which included a solidarity message from the United Nation’s Sustainable Development Goals Fund (SDGF). “Our partner Sahara Group is bringing attention to #SDG13 on Climate Action across Africa with a photo contest. You can put your creativity at the service of the #2030Agenda. You are invited to join the campaign,” the organisation tweeted from its handle, @SDGFund.
“We intend to continue pulling all available levers which can help us broaden the climate change conversation and widen the audience of the people we engage. There is an urgent need for global sustainable collaboration towards saving the planet. The time to act is now,” Obioma added.
The finale of #TheGreenestLoveofAll project will be held at the African Artists Foundation in Lagos this April where enlarged and framed versions of the winning photographs will be exhibited.
Sahara Group is a leading African energy and infrastructure conglomerate with operating entities in over 13 countries across 3 continents. Sahara Group remains one of the most dynamic corporate actors across the entire energy value chain via its power, downstream, mid-stream, and upstream businesses.
Consistent with its vision of becoming the provider of choice wherever energy is consumed, the conglomerate’s Power Division, Sahara Power Group is the largest privately owned power business in Sub-Saharan Africa by capacity. Sahara Power operatesEgbin Power Plc-The largest thermal power plant in Sub-Saharan Africa as well as other generation and distribution assets, with ongoing expansion plans across the continent to achieve Sahara Group’s vision of lighting up Africa.
Sahara continues to explore new frontiers to replicate exceptional, effective, reliable, and more sustainable ways of delivering on its value proposition to a global network of customers and business partners.
Sahara Group is a member of the World Economic Forum – Partnering Against Corruption Initiative (PACI) where it designs and collaborates with other leading global stakeholders to steer the course of transparency and integrity in international business practices.
Sahara Group is on the advisory board of the Sustainable Development Goals Fund (SDGF) convened by the United Nations for the realization the 17 SDGs across the globe by 2030. The Group’s corporate responsibility vehicle, Sahara Foundation drives sundry sustainable development projects across the globe through its extrapreneurship platforms and interventions. Please see additional information at http://www.sahara-group.com.